Brand Spotlight - Miniml, Refill And Zero-Waste Living Startup Powerhouse.

At weekly.shop, we are dedicated to curating a range of sustainable, zero-waste products that align with our mission to eliminate packaging waste from grocery shopping. One of our standout partners in this journey is Miniml, a fast-growing UK-based brand that is revolutionising the way we think about refillable household products and personal care essentials. Miniml’s commitment to sustainability, transparency, and innovation makes them a perfect fit for our ZeroTrace system, and we're proud to feature their products in our zero-waste lineup.

Who are Miniml?

Founded by Emma Tapper and Scott Rudd in 2020, Miniml is on a mission to create a world where there is no such thing as waste. Their journey began with the realisation that the linear “take, make, dispose” model of consumption was causing irreparable harm to the environment. Determined to make a difference, they set out to create a circular economy-based business that could challenge this norm and offer consumers a better way to shop for everyday essentials.

What makes Miniml stand out is their dedication to making refillable, non-toxic, and eco-friendly products accessible to everyone. From refillable household products like cleaning solutions to personal care items, Miniml offers a wide range of essentials that are not only effective but also kind to the planet. Their products are made with plant-based ingredients, free from harmful chemicals, and when you buy them from weekly.shop we collect empties to clean and reuse over and over again.

But Miniml doesn't just stop at providing sustainable products—they're also deeply committed to transparency. Every product label features a full list of ingredients, so you know exactly what you're bringing into your home. Miniml believes in the power of knowledge, ensuring that their customers can make informed choices about the refillable household and personal care products they use.

Miniml and the ZeroTrace system

Our ZeroTrace system is closed-loop, designed to eliminate packaging waste. You receive products in reusable containers, which we later collect for cleaning and refilling. Miniml refills fit perfectly into this system, as they are already built on the principles of circularity and their commitment to reusability aligns seamlessly with our zero-waste goals.

When you purchase a Miniml product through weekly.shop, you’re not just getting a high-quality item—you’re also contributing to a system that prioritises the planet. From the initial purchase to the moment we collect the container, every step of the process is designed to minimise waste and reduce your environmental footprint.

Miniml products available at weekly.shop

We’re proud to offer a variety of Miniml’s top-performing refillable household products and refillable personal care products, all available through our ZeroTrace system. Here’s a closer look at what you can find:

1. Shampoo: Miniml’s plant-based shampoos are gentle on your hair and scalp, free from SLS, parabens, and synthetic fragrances. Whether you have dry, oily, or normal hair, you’ll find a shampoo that cleans effectively while nourishing your hair with natural ingredients.
2. Conditioner: Pair your shampoo with Miniml’s moisturising conditioners, designed to leave your hair soft, manageable, and healthy. Like all of their products, Miniml conditioners are vegan and cruelty-free, making them a great choice for conscious consumers.
3. Body wash: Start your day fresh with Miniml’s invigorating body washes. Made with natural essential oils and skin-friendly ingredients, their body washes cleanse without stripping your skin of its natural moisture. Plus, they come in a variety of scents that will leave you feeling refreshed and revitalised.
4. Laundry liquid: Miniml’s laundry liquid is tough on stains but gentle on fabrics and the environment. It’s free from harsh chemicals and synthetic fragrances, making it suitable for sensitive skin. Plus, it’s fully biodegradable, so you can wash your clothes knowing you’re making a responsible choice.
5. Fabric conditioner: Pair your laundry liquid with Miniml’s fabric conditioner for soft, fresh-smelling clothes without the use of harsh chemicals. Made with natural, plant-based ingredients, this fabric conditioner is gentle on your skin and safe for the environment, all while helping to reduce static and keep your fabrics feeling luxuriously soft.
6. Hand soap: Keep your hands clean and soft with Miniml’s eco-friendly hand soaps. Made with natural ingredients and a gentle formulation, their hand soaps cleanse effectively without drying out your skin. Available in a range of refreshing scents, they’re perfect for everyday use.
7. Washing up liquid: Miniml’s washing up liquid cuts through grease and grime while being kind to your hands and the planet. Like all of their products, it’s made with biodegradable ingredients and comes in reusable packaging that fits perfectly into our ZeroTrace system.
8. Cleaning vinegar: A natural powerhouse, Miniml’s cleaning vinegar is perfect for tackling tough cleaning tasks around the house. It’s versatile, effective, and eco-friendly—just what you need to keep your home sparkling clean without any harmful chemicals.
9. Multi surface cleaning spray: Miniml’s multi surface cleaning sprays are a must-have for any home, offering powerful cleaning action without harsh chemicals. Safe for use on a variety of surfaces, these sprays are perfect for daily cleaning tasks, leaving your home fresh and spotless. With plant-based, biodegradable ingredients and reusable packaging, they’re an essential part of any zero-waste cleaning routine.

Join the refill revolution with Miniml and weekly.shop

Miniml’s innovative products are making it easier than ever to live a zero-waste lifestyle. By partnering with Miniml, weekly.shop is able to offer you a range of effective, sustainable refillable household products and refillable personal care products that work seamlessly with our ZeroTrace system. Whether you’re looking to switch to eco-friendly personal care products or need a reliable, green alternative for household cleaning, Miniml has you covered.

Explore our full range of Miniml refills today in our personal care and home care join us in the movement towards a waste-free world. Together, we can make a difference—one refill at a time.